Kotex - Education Guides — Krista Catalfamo | ACD Copywriter

Kotex Educational Pamphlets

Puberty can be difficult time to navigate, that’s why the Kotex’s She Can Initiative created educational pamphlets on puberty and periods for young girls and boys — and even created a conversation guide for parents.

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U By Kotex

Role: Concepting the idea, execution, and production as Copywriter

Agency: Ogilvy Chicago
Designer: Charlotte Petertil
GCD: Inger Tanderup